What Do Young People Want from Media?
By Mike Springer If Shannon Fitzgerald had to choose one word to describe what today’s young people expect from media content, it would be: Authenticity. ...
View ArticleIs Traditional Book Marketing Too Boring?
By Edward Nawotka In today’s lead story, author Stephen Elliott says: “You should market your book with the same integrity as you put into writing ...
View ArticleHow to Break Into Hollywood…Well, Sort Of
Hollywood producers David Gerson and Peter Friedlander discussed books to film at the StoryDrive conference during the 2011 Frankfurt Book Fair.
View ArticleDo Books Translate More Easily to Film Than TV?
Why is it far less often that a book makes the successful jump into a prime time TV series than into a Hollywood film?
View ArticleBrendan Deneen Takes Macmillan From Publisher to Producer
What profitable, forward-thinking publishing house would not want to run its very own film/TV production company?
View ArticleUK Startup Boxfiction Extends the Life of TV Characters in E-books
If the novel is like a feature film, what’s the written equivalent of the TV series? Boxfiction has an answer.
View ArticleCES 2012: Everything New Under the Sun, Few Surprises
Thomas Minkus reports on CES 2012 and the biggest trends, including interactive televisions, ultrabooks and new smartphones.
View ArticleCombining the Television and Publishing Mindset
'We don't have editors,' says Michael Fabiano, head of recently launched NBC Publishing, 'we have producers, and that's an important distinction.'
View ArticleWhat Do Publishing and Downton Abbey Have in Common?
Downton Abbey is about order confronting chaos. Is the state publishing any different?
View ArticleHow James Frey’s “IP Factory” is Re-imagining Book Packaging
In a surprise second act James Frey's Full Fathom Five is successfully re-imagining the author/publisher relationship and book packaging for the 21st century.
View ArticleMorning TV Show “Today” Launches a New Book Club
The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats.
View ArticleItaly’s “Masterpiece” TV Competition for Writers Defies Low Expectations
Rather than being an exercise in humiliation, Italy's new television literary talent show proves to be stylish, fun and surprisingly compelling viewing.
View ArticleWhy TV Writing Competitions Can Be More Subversive Than You Think
TV literary competitions can offer more than entertainment, they can also provide a venue for competitors and producers to make pointed political statements.
View ArticleBestsellers, Social Media and Humor as a Path to God
As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs.
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45 Years After Kenneth Clark’s “Civilisation: A Personal View”
Kenneth Clark’s Civilisation was to the TV historical-series what The Sopranos was to nighttime dramas: the first and best of its kind which has never been equaled. By Kevin DiCamillo “What is...
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Innovating to Enable Storytelling in a Digital Age
A screenshot of Beneath the Ink’s “Bink” enhancement feature for digital reading. The CEO of Beneath the Ink, a former Time Warner Cable executive, delivers lessons learned from the digital...
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Downton Abbey as Metaphor for the Publishing Industry
Amazon Kindle is now a “proud sponsor” of Downton Abbey. And it suits, as the show’s story arc reflects the current dynamic in the publishing business. By Roger Tagholm The fifth season of Downton...
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Canada Reads: Where Celebrities Battle for a Book’s Honor
Canada Reads, a contest in which 5 celebrities debate various books merits and vote a title off each day on CBC TV, has serious implications for publishers. By Edward Nawotka, Editor-in-Chief You...
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What Publishers Can Learn from Louis C.K.
Comedian Louis C.K. has a lot to teach publishers about digital marketing: specifically, his implementation of selective, low-cost D-to-C digital releases. By Jeffrey Yamaguchi Jeffrey Yamaguchi Louis...
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A TV Talk Show Appearance That Can Change an Author’s Future
Hanya Yanigahara on Late Night Seth Meyers on Late Night, a US TV talk show, has embraced interviewing novelists and the result is often a significant boost in sales following broadcast. By Dennis...
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